When determining the appropriate incentive for your test, take the following factors into consideration:

Your target audience plays a large role in instructing what reward you should provide for your test. Think about your target audience and what type of incentive might be required to motivate them to participate fully given your test requirements.

In general, the following characteristics will require higher rewards than baseline:

Products that are generally fun and exciting to use require lower incentives than those that are difficult or complex to test. Testing a game will require lower incentives than a B2B product.

In general, the following will require higher rewards than baseline:

The following are baseline rewards when targeting consumer audiences. Your situation may require higher rewards depending on the factors mentioned above (targeting audience, joy of testing vs complexity/difficulty, etc)

Multi-Day Test

$25-$45 per hour * Hours per week * Number of weeks

Examples below:

As a rough rule-of-thumb, any test for a B2B product where you are targeting professionals to test your product (e.g. product managers, teachers, developers, etc) will typically require an incentive that is 50%-100% higher than consumer products / audience.

Professional audiences have unique and valuable knowledge about within their industry and are generally busy people, with higher income. Usually B2B products are also more difficult and less fun to test. To encourage your audience to take time out of their day, you'll need to motivate them with a higher incentive.

Multi-Day Test for Professional Audiences

$100-$200 per hour * Hours per week * Number of weeks

Examples below:

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