Our targeted recruiting and survey builder makes it simple to create market research studies to learn more about your potential users - including other products they use, lifestyle and interest habits, willingness to spend, and more.
Choose Market Research as your test type when creating your test.
Test Details
Survey Title
Your survey title is shown publicly to potential applicants during recruiting. Make it something relevant to your test, for example: "Market Research survey for pet owners"
Brief description of your survey
In the description, you can describe a bit about what you're researching or who you're targeting. This is also shown to applicants during the recruiting phase
How are my test title and description shown during recruiting?
When you launch your test, testers will receive an email invite with your Test Title as the email subject and Test Description in the email body. It will look similar to the screenshot below and will ask testers to apply to participate.
In the below email "We want your feedback on a new packaging design" is the Test Title, and "Help us understand what resonates..." is the Brief Description of Your Survey.
Timing & Pricing for Market Research Surveys
Time Required
Provide a reasonable estimate for how long your survey will take.
How quickly do you want results?
With the Standard option, testers have 12 hours to finish your test, regardless of the expected time required. You should get the full results within ~24 hours if you're running a test with Automatic acceptance (rather than Manual Review). If a tester shows as "Active" during your test, it's because their due date has not yet passed.
The Expedited option costs $199 / test and allows you to get results within a few hours. If you have a contract with BetaTesting, we can discuss providing this feature for all your tests at no additional cost.
The No Rush option allows testers up to 24 hours to submit their results. If your test might require a tester to set aside some unique time during the day, this option would be helpful (e.g. an app that someone can use during a walk or for meal planning).
Price / Tester
BetaTesting uses credits for running tests. You can get volume discounts by purchasing subscriptions or larger credit packages.
The Market Research Survey costs just .5 credits per tester for the standard test time requirements (15 minutes). This is inclusive of all costs and incentives to testers.
To see our packages for credits, see our pricing page. We also have a credit calculator to see how many credits you need for various test configurations.
Custom incentives Feature
For clients that have a need to customize the incentive amount that you provide to each participant, get in touch to discuss our custom incentive feature. This is useful if you are giving testers free products as part of the test process (e.g. a free TV), or testing with your own customers/employees, or need to offer higher incentives for difficult tests.
When using this feature, our system recommends average incentive amounts based on your test type, time expectations, and your target audience. You can learn more about choosing how much to incentivize in this article.
Recruiting & Screening
You can choose your recruitment criteria and screening questions like you normally would on any test. Learn how tester recruiting works here. Be sure to add any relevant screening questions to match the audience you are targeting:
Survey Design
You can build your own survey, or link to an external survey.
Building your own survey
You can build your own survey by using any of our base question types, or our core question bank. Learn about the various survey question types here and how to use show/hide logic here.
 | 
|
Using an external survey on Qualtrics / SurveyMonkey / Typeform, etc.
You can choose to refer testers to an external survey.
When doing that, you'll need a way to validate that your testers actually completed your survey since we don't integrate directly with third party survey providers. You can do that by providing a completion code at the end of your third-party survey, or by cross-referencing something like name or email (if you collect these in your survey), or asking participants to upload a screenshot.
Reviewing your Survey Feedback Results
After your test launches, you will get survey results that you can review, filter, highlight, segment, and export. Learn about reviewing your results here.
💡Want to learn more? Book a call/demo with our team or get in touch through our contact form.