The Beta Launch campaign is meant to cast a wide net to potential interested users. We allow you to choose your target device platforms (e.g. iOS, web, etc) and countries, but not any more specific targeting requirements.

If you want in-depth targeting and robust qualitative and quantitative feedback, please run any of our standard test types (with 100+ targeting criteria), like the Single Session Beta Test.

Every tester that joins your test is now a part of your test community on BetaTesting!

After your test ends, you can re-engage select testers (or all testers) in robust testing and research projects on BetaTesting through our Pay as You Go tests. Here are some examples:

We offer a wide variety of functionality to organize your test community (ratings, tagging, demographic filtering, etc) and invite specific users (or your entire audience) into future tests.

Pay as You Go tests average around $22 per tester. We also offer a Professional plan (subscription or per-project) for more complex test types with assistance from our team.

One (unless you have major product changes or new releases)

Yes! As part of the campaign design, you can choose how many early adopters you want to target into your test community.

We guarantee that you get at least this many people to check out your product and provide quick feedback and first impressions through our standard 2-question survey that is part of this campaign.

We provide each user with a small incentive for their feedback ($1 / user) which is already included in the pricing at no additional cost. We also require that each user provide a screenshot to demonstrate that they checked out your product.

The way users engage with your product is entirely organic, based on their interest. We only require that testers check out your product and provide honest feedback. We don't enforce engagement requirements or dictate certain tasks, which allows us to keep the pricing for this campaign inexpensive.

Typically, we get all results within 24 hours! However, we will continue to promote your product to early adopters until we reach the number you have requested, so it may take up to 1 week to get the full results in some cases.

We promote your product to our community of 400,000+ early adopters in several ways to help you get wide distribution and quick results. We send out direct emails to our most active users in batches when you launch. We also list your product on our test listings page when testers are logged in. We will continue to promote your product until you get the desired number of results.

All the early adopters will complete a short survey to provide their quick feedback and first impressions. This includes 2 simple questions that cannot be customized:

We automatically provide AI analysis in your feedback results, including sentiment, key phrases, and more.

We do not provide traffic data or analysis for the traffic that we send to your link, as we send users directly to the link you provide without any redirects. If you wish to track your traffic from BetaTesting, ensure you are providing a link that will allow you to do that.

The results from your campaign and the feedback you receive is entirely private. No user can see the feedback from any other user.

We send as many as we need to in order to hit the number of early adopters you request. Normally as part of a Beta Launch campaign we are sending thousands of emails to our community. We stop sending emails once we've hit your desired number of users.

Note that we also publicize your product in other ways through our community, and these channels may sometimes have higher response rates. These include within test listings, on our public website, social media channels, and other contact methods based on user preferences (e.g. SMS), etc. In general our goal is to help you get the requested number of users and feedback as quickly as possible with the highest quality users.