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All CollectionsRecruiting Testers: Find the Right Audience
Recruit participants with 100's of targeting criteria
Recruit participants with 100's of targeting criteria

Find the right audience for your test with our simple targeting tools.

Updated over 6 months ago

Overview

Our wide array of 100+ targeting criteria help you recruit the right beta testers and user research participants into your test. Below are all of the available criteria for targeting consumers, professionals, and QA testers. Additionally, you can create a custom screening survey for refined custom targeting on any criteria.

Keep in mind that combining criteria has an exponential effect and the smaller your pool of available testers becomes, so we recommend choosing only the most important criteria in most cases.

Device Targeting

Choose the device platforms you'd like to target, and optionally define the exact distribution for each device type. We automatically collect device details for each participant (manufacturer, model, OS version, browser details).

Base Demographic Targeting

The base demographic criteria includes our most common targeting options. We have the core demographic data on most participants within our panel, with the employment targeting criteria available on a subset.

Country

  • Choose from any country to see how many people are in our audience. Our most popular countries are:

    • USA

    • Canada

    • UK

    • Australia

    • India

State

  • Choose one or more US states (available only for United States)

City

  • Choose one or more US cities (available only for United States). We include testers within a 60 mile radius.

Gender

  • Male

  • Female

  • Other

Age range

  • 18+

Education

  • Associate degree

  • College graduate

  • Doctorate degree

  • High school graduate

  • Masters degree

  • Professional degree

  • Other

  • In college

  • In graduate school

  • In high school

Household income

  • $0 - $250,000+

Tech experience

  • Below average

  • Average

  • Expert

Social networks

  • Testers that have accounts at certain social networks

Parents

  • Parents of children at various age ranges

  • 0-2 yrs

  • 3-7 yrs

  • 8-12 yrs

  • 13-17 yrs

  • 18+

Interest categories

  • Art

  • Books

  • Dating

  • Fashion

  • Food

  • Health & Fitness

  • Jewelry

  • Music

  • Shopping

  • Sports

  • Travel

  • Auto

  • Business

  • Entertainment

  • Finance

  • Gamers

  • Home & Garden

  • Learning

  • Productivity

  • Social

  • Tech

Employment status

  • Full time

  • Part time

  • Unemployed

Employment company size

  • Self Employed

  • Startup

  • Small or Medium Business (1-999 employees)

  • Large or Enterprise (1,000+ employees)

Employment industry

  • Education

  • Finance & Banking

  • Food & Beverage

  • Government & Non-Profit

  • Healthcare

  • Hospitality & Travel

  • Manufacturing & Construction

  • Media & Entertainment

  • Retail

  • Software & IT Services

Employment job function

  • Accounting

  • Administrative

  • Arts & Design

  • Business Development

  • Community & Social Services

  • Consulting

  • Customer Support

  • Education

  • Engineering

  • Entrepreneur

  • Finance

  • Healthcare

  • Human Resources

  • Information Technology

  • Legal

  • Marketing

  • Media & Communications

  • Military & Security Services

  • Operations

  • Product Management

  • Program & Project Management

  • Purchasing

  • Quality Assurance

  • Real Estate

  • Research

  • Sales

Advanced Targeting Criteria

Choose from 100's of unique criteria within the Advanced Targeting section. See below for full details. To provide the best chance to recruit your audience, we recommend selecting as few options as necessary and to not combine multiple niche criteria.

Work life and tools

  • How would you classify your primary work-role?

    • Founder / entrepreneur

    • Small business owner

    • Active military

    • Salaried employee

    • Independent contractor

    • Gig economy / part-time worker

    • Stay at home parent

    • Mostly volunteer

    • Semi-retired

    • Retired

    • Unemployed

  • What is your job seniority level?

    • Entry level

    • Associate

    • Senior

    • Manager

    • Director / VP

    • Executive

  • Choose any part time / gig roles that you currently work at.

    • Uber

    • Lyft

    • Instacart

    • Doordash

    • Amazon Flex

    • Upwork

    • Fivver

    • Rover

  • Do you have any advanced engineering skills (coding, database, networking, AI, etc)?

    • None

    • Frontend development

    • Backend development

    • Mobile app development

    • Wordpress development

    • HTML / CSS

    • JavaScript

    • Java

    • etc.. (~35 more)

  • Do you use any AI tools or chatbots for work or personal use?

    • None

    • OpenAI / ChatGPT

    • Google Bard

    • Amazon CodeWhisperer

    • Google Gemini

    • GitHub Copilot

    • Codeium

    • IBM Watson

    • Google Cloud AutoML

    • Amazon Comprehend

    • etc.. (~20 more)

  • Choose any of the following digital / creative activities that apply to your work:

    • None

    • Blogging

    • Content creator

    • Influencer

    • Advertising

    • SEO

    • Live streamer

    • etc.. (~15 more)

  • Work habits (work from home, travel, night shifts, etc)

    • Not applicable

    • Work from home (full-time)

    • Work from home (part-time)

    • Travel for work regularly (fly)

    • Travel for work regularly (drive)

    • Night shifts

  • Do you use any of the following software tools for work?

    • None

    • Microsoft Office

    • Google Workspace (docs, sheets, etc)

    • Microsoft Teams

    • Slack

    • Shopify

    • Salesforce

    • Jira

    • Asana

    • Trello

    • Monday.com

    • Adobe Suite (photoshop, illustrator)

    • Figma

    • Balsamiq

    • Dropbox

    • Google Meet

    • Zoom

    • Github

    • Bitbucket

    • Wordpress

    • Confluence

    • Miro

    • Zapier

    • Oracle NetSuite

    • QuickBooks

    • Sage

    • Salesforce

    • HubSpot

    • Zendeesk

    • Stripe

    • Rippling

    • ADP

    • SurveyMonkey

    • Power BI

    • Zoho

    • Loom

    • Grammarly

  • Which email client do you use for work?

    • Outlook

    • Gmail

    • AppleMail

    • Yahoo

    • AOL

    • Hotmail

    • Other

  • If you attended college, what was your primary area of study for your degree?

    • Choose from ~50 degrees

Product Usage and Ownership

  • Which email client(s) do you use for personal use?

    • Outlook

    • Gmail

    • AppleMail

    • Yahoo

    • AOL

    • Hotmail

    • Other

  • What is your cell phone network?

    • Verizon

    • Visible

    • AT&T

    • T-Mobile

    • Sprint

    • Boost

    • Cricket

    • Consumer Cellular

    • Other

  • How many hours per week do you spend on social media?

    • 0

    • 1-5

    • 6-10

    • 11-20

    • 21-40

    • 41+

  • How many followers do you have on social media?

    • Don't use social media

    • 1000 or less

    • 1000 - 5,000

    • 5,000 - 10,000

    • 10,000 - 50,000

    • 50,000 - 100,000

    • 100,000+

  • How many hours per week do you watch TV?

    • 0

    • 1-5

    • 6-10

    • 11-20

    • 21-40

    • 41+

  • Choose your cable TV provider.

    • None

    • Xfinity

    • YouTube TV

    • Hulu

    • Sling

    • Charter

    • Dish

    • DirecTv

    • Cox

    • Verizon

    • Other

  • Which streaming television subscriptions do you have?

    • None

    • Netflix

    • Prime Video

    • Max

    • Paramount+

    • Disney+

    • Apple TV

    • Peacock

  • Which music subscriptions do you have?

    • None

    • Spotify

    • Apple Music

    • Amazon Music

    • Sirius XM

    • Tidal

    • Pandora

    • Soundcloud

    • YouTube Music

  • Which connected hardware products do you have in your home?

    • None

    • Smart TV (Samsung, TCL, other)

    • Smart thermostat (Nest, Hive, other)

    • Security cameras (Ring, Simplisafe, other)

    • Video streaming device (Roku, Amazon Firestick, other)

    • Alexa (Echo Dot, Echo Hub, other)

    • Google Home

    • Connected printer (wifi)

    • Smart locks / doorbells (August, Ring, other)

    • Smart plugs (Belkin, other)

    • Smart lights (Philips Hue, Belkin, other)

    • Smart irrigation systems

    • Smart appliances

    • Baby monitors

  • Which wearable devices do you own?

    • None

    • Apple watch

    • Samsung watch

    • Other smartwatch

    • Wireless headphones / earbuds

    • Meta Quest 3

    • Meta Quest 2

    • Meta Quest Pro

    • Apple Vision Pro

    • Fitbit or other activity trackers

    • Continuous glucose monitor

    • Oura ring or similar

  • Do you own a car?

    • Yes

    • No

  • Car type (gas / hybrid / EV)

    • Gas

    • Hybrid

    • Plug-in Hybrid

    • Electric Vehicle

  • Car manufacturer

    • Chevrolet

    • Ford

    • Toyota

    • Honda

    • GMC

    • Tesla

    • Volkswagen

    • BMW

    • Mercedes-Benz

    • Ram

    • Subaru

    • Kia

    • Nissan

    • Jeep

Culture and lifestyle

  • Choose your ethnicity

    • African

    • Black / African American

    • Latino / Hispanic

    • Middle Eastern

    • Mixed

    • Native American

    • Indian

    • Asian

    • White / Caucasian

    • Other

  • Marital Status

    • Single

    • In a relationship

    • Engaged

    • Married

    • Divorced

    • Widowed

    • Civil partnership / civil union or similar

  • How many children do you have (under 18)

    • 0

    • 1

    • 2

    • 3

    • 4

    • 5+

  • Political affiliation

    • Democrat

    • Republican

    • Independent

    • Other

  • Languages spoken

    • Choose from all of the world's most common languages...

  • First language

    • Choose from all of the world's most common languages...

  • Religious Affiliation:

    • Baha'i

    • Buddhism

    • Christianity

    • Hindu

    • Islam

    • Jain

    • Jewish

    • Shinto

    • Sikh

    • Tao

    • Other

    • Non-religious / Agnostic

  • Sports you watch regularly

    • None

    • American Football / NFL

    • Basketball

    • Baseball

    • Hockey

    • Soccer

    • Tennis

    • Golf

    • Cricket

    • Rugby

    • Cycling

    • Gymnastics

    • Skiing / winter sports

    • Volleyball

  • Sports you play regularly

    • None

    • American Football / NFL

    • Basketball

    • Baseball

    • Hockey

    • Soccer

    • Tennis

    • Golf

    • Cricket

    • Rugby

    • Cycling

    • Gymnastics

    • Skiing / winter sports

    • Volleyball

  • Do you rent or own your home?

    • Rent

    • Own

    • Live with someone but don't pay rent

    • College dorm

    • Social housing

  • What type of home do you live in?

    • Apartment / condo

    • Home

    • Mobile home / trailer

  • Select all of the people who live in your home with you.

    • None (live alone)

    • Children under 18

    • Children over 18

    • Mother

    • Father

    • Step parent

    • Grandparent

    • Partner / spouse

    • Roommate

    • Other extended family

  • Do you own any pets?

    • None

    • Dog

    • Cat

    • Bird

    • Fish

    • Reptile

    • Other small mammal

  • What musical instruments do you play?

    • None

    • Guitar

    • Piano

    • Drums

    • Cello

    • Clarinet

    • Flute

    • Saxaphone

    • Violin

    • Other

  • Military status

    • None

    • Active duty

    • Veteran

  • Sexual orientation:

    • Heterosexual

    • Homosexual

    • Bisexual

    • Asexual

    • Other

  • Smoking status:

    • Non-smoker

    • Quit smoking

    • Cigarettes

    • Cannabis

    • Tobacco products

    • Vape / e-cigarrettes

  • Alcohol status:

    • Non-drinker

    • Occasional drinker

    • Regular drinker

  • Do you regularly volunteer or work with charities?

    • Yes

    • No

  • When was the last time you traveled abroad?

    • < 3 months

    • < 6 months

    • < 12 months

    • < 2 years

    • 2+ years

    • Never

  • How many times do you normally travel on a plane each year?

    • 0

    • 1-4

    • 5-10

    • 11-20

    • 21+

  • How often do you use ridesharing services?

    • Daily

    • Several times per week

    • 1-5 times per month

    • Several times per year

    • Never

  • What airline(s) do you usually use?

    • Choose from all of the world's most popular airlines...

Health and Wellness

  • Dietary preferences:

    • Regular/balanced

    • Vegetarian

    • Vegan

    • Pescatarian

    • Keto

    • Raw / Paleo

    • Kosher

  • Food sensitivities:

    • None

    • Gluten free

    • Sugar free

    • Dairy / lactose-free

    • Avoid eggs

    • Avoid nuts

    • Avoid soy

    • Avoid fish

  • How often do you exercise per week?

    • Never

    • Rarely (< 60 minutes)

    • Sometimes (1-3 hours)

    • Regularly (3-6 hours)

    • Daily

  • Choose the types of exercise you do regularly:

    • None

    • Team sports league (soccer, basketball, volleyball, other)

    • Gym

    • Weights

    • Pilates

    • Exercise bike (peloton, other)

    • Yoga

    • Running / yogging

    • Swimming

    • Hiking

    • Rowing

  • What are some of your primary wellness related goals or habits?

    • None

    • Exercise

    • Tracking steps

    • Personal trainer

    • Better sleep

    • Sleep tracking

    • Emotional wellness

    • Journaling

    • Therapy

    • Social media breaks

    • Spending time in nature

    • Yoga

    • Meditation

    • Mindfulness apps / breathing exercises

    • Losing weight

    • Diets

    • Gut health / probiotics

    • Sauna / steam / cold plunge

    • Reducing anxiety

    • Improving mental health

  • Vision status:

    • No corrective devices

    • Glasses

    • Contacts

  • Do you use any of the following assistive technologies?

    • None

    • Screen reader

    • Screen magnification

    • Adaptive keyboards

    • Alternative input devices

    • Braille displays

    • Dictation software

    • Augmentative and Alternative Communication

  • How often do you cook your own meals?

    • Very often

    • Sometimes

    • Rarely

    • Never

Finance and investments

  • Do you use credit cards?

    • Yes

    • No

  • What type of investments do you have?

    • None

    • Stocks, bonds, mutual funds

    • Retirement account / 401K

    • Home or real estate

  • Do you use any websites or apps for investing in stocks, bonds, or other investments?

    • Yes

    • No

  • Do you own or trade cryptocurrency?

    • No

    • Bitcoin

    • Ethereum

    • Doge

    • Tether

    • Solana

  • Do you own or buy/sell NFT's?

    • Yes

    • No

  • What type of insurance do you own?

    • None

    • Home

    • Auto

    • Life

    • Pet

    • Other

  • Which of the following accounts do you have?

    • Checking (individual)

    • Checking (joint)

    • Savings (individual)

    • Savings (joint)

  • Which of the following debt do you currently have?

    • None

    • Student loan

    • Credit card debt

    • Mortgage

    • Car loan

    • Business debt

Video games and gaming preferences

  • Which video gaming systems do you own?

    • None

    • Gaming PC

    • Xbox Series X

    • Xbox Series S

    • Xbox One

    • Xbox One S

    • Xbox One X

    • Playstation 5

    • Playstation 4

    • Nintendo Switch

    • Nintendo Switch Lite

    • Steam Deck

    • Meta Quest 3

    • Meta Quest 2

    • Meta Quest Pro

    • iPhone (gaming)

    • Android (gaming)

  • How many hours per week do you usually play video games?

    • 0

    • 1-5

    • 6-10

    • 11-20

    • 21-39

    • 40+

  • What type of gamer are you?

    • Not a gamer

    • Casual

    • Midcore

    • Hardcore

  • What video games do you like (select all that apply)?

    • Select from hundreds of top games...

  • Favorite game genres

    • None

    • Shooter

    • Action

    • Adventure

    • Platform

    • Role Playing (RPG)

    • Battle Royale

    • Strategy

    • Sports

    • Puzzle

    • Idle

    • Racing

    • Simulation

    • Fighting

    • Horror

    • Survival

    • MMO

    • MOBA

    • Card games

    • Online board games

    • Casino

    • Trivia

  • Do you subscribe to any gaming subscription services?

    • No

    • PlayStation Plus

    • Xbox Game Pass

    • Nintendo Switch Online

    • Apple Arcade

    • Google Play Pass

    • Netflix Games

    • Nvidia GeForce Now

    • Amazon Luna

    • Prime Gaming

    • Humble Choice

    • EA Play

    • Ubisoft Plus

Shopping habits

  • How often do you shop online?

    • Daily

    • Weekly

    • 1-3 times per month

    • Rarely

  • What eCommerce sites do you most frequently use to shop online?

    • None

    • Amazon

    • eBay

    • Walmart

    • Craigslist

    • Best Buy

    • Target

    • Etsy

    • Wayfair

    • Home Depot

    • Ikea

    • Gap

    • JCPenny

    • HM

    • Shein

    • etc (~20 more)

  • How often do you buy groceries online?

    • Weekly

    • 1-3 times per month

    • Rarely

    • Never

  • Which food delivery services do you use most frequently?

    • DoorDash

    • Grubhub

    • Postmates

    • Instacart

    • UberEats

    • Gopuff

    • ChowNow

    • Delivery.com

  • Do you have any shopping memberships?

    • None

    • Amazon Prime

    • Walmart

    • Costco

    • Sam's Club

    • BJ's Wholesale Club

  • Do you have subscriptions to any of the following?

    • None

    • Coffee

    • Recurring product deliveries (e.g. Amazon subscribe and save)

    • Magazine

    • Newspaper (digital or paper)

    • Beauty box

    • Clothing (Stitch Fix, Rent The Runway, Menlo Club, etc)

    • Jewelry box

    • Health / wellness (e.g. TheraBox)

    • Wine / alcohol

    • Grooming (Dollar Shave Club, etc)

    • Pet products

    • Meal delivery (BlueApron, HelloFresh, etc)

In addition to our demographic targeting options, you can also create a screening survey for refined targeting on any criteria, like interests, lifestyle, etc.

Screening surveys can be "Automatic Selection" or "Manual Review". If using manual review, you have the opportunity to manually review all applicants and select those that are the best match for your test.

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