Demographic targeting helps you invite the right mix of testers into your test. You can keep your requirements general, in which case our most popular and highest-rated testers will be invited first. Or you can get specific with your targets to find an audience that fits your product.
We have over 400,000 testers worldwide, but the more targeting requirements you add, the smaller your pool of testers becomes, so we recommend choosing only the most important criteria in most cases.
Below are all of the available demographic criteria for targeting testers. Additionally, you can create a screening survey for refined targeting on any criteria: interests, lifestyle, etc. All applicants must pass the survey before being accepted into the test.
Choose from any country to see how many people are in our audience. Our most popular countries are:
Choose one or more US states (available only for United States)
Choose one or more US cities (available only for United States). We include testers within a 60 mile radius.
High school graduate
In graduate school
In high school
$0 - $150,000+
Testers that have accounts at certain social networks
Parents of children at various age ranges
Health & Fitness
Home & Garden
Employment company size
Small or Medium Business (1-999 employees)
Large or Enterprise (1,000+ employees)
Finance & Banking
Food & Beverage
Government & Non-Profit
Hospitality & Travel
Manufacturing & Construction
Media & Entertainment
Software & IT Services
Employment job function
Arts & Design
Community & Social Services
Media & Communications
Military & Security Services
Program & Project Management