Overview
Demographic targeting helps you invite the right mix of testers into your test. You can keep your requirements general, in which case our most popular and highest-rated testers will be invited first. Or you can get specific with your targets to find an audience that fits your product.
We have over 400,000 testers worldwide, but the more targeting requirements you add, the smaller your pool of testers becomes, so we recommend choosing only the most important criteria in most cases.
Below are all of the available demographic criteria for targeting testers. Additionally, you can create a screening survey for refined targeting on any criteria: interests, lifestyle, etc. All applicants must pass the survey before being accepted into the test.
Targeting Options
Country
Choose from any country to see how many people are in our audience. Our most popular countries are:
USA
Canada
UK
Australia
India
State
Choose one or more US states (available only for United States)
City
Choose one or more US cities (available only for United States). We include testers within a 60 mile radius.
Gender
Male
Female
Other
Age range
18+
Education
Associate degree
College graduate
Doctorate degree
High school graduate
Masters degree
Professional degree
Other
In college
In graduate school
In high school
Household income
$0 - $150,000+
Tech experience
Below average
Average
Expert
Social networks
Testers that have accounts at certain social networks
Parents
Parents of children at various age ranges
0-2 yrs
3-7 yrs
8-12 yrs
13-17 yrs
18+
Interest categories
Art
Books
Dating
Fashion
Food
Health & Fitness
Jewelry
Music
Shopping
Sports
Travel
Auto
Business
Entertainment
Finance
Gamers
Home & Garden
Learning
Productivity
Social
Tech
Employment status
Full time
Part time
Unemployed
Employment company size
Self Employed
Startup
Small or Medium Business (1-999 employees)
Large or Enterprise (1,000+ employees)
Employment industry
Education
Finance & Banking
Food & Beverage
Government & Non-Profit
Healthcare
Hospitality & Travel
Manufacturing & Construction
Media & Entertainment
Retail
Software & IT Services
Employment job function
Accounting
Administrative
Arts & Design
Business Development
Community & Social Services
Consulting
Customer Support
Education
Engineering
Entrepreneur
Finance
Healthcare
Human Resources
Information Technology
Legal
Marketing
Media & Communications
Military & Security Services
Operations
Product Management
Program & Project Management
Purchasing
Quality Assurance
Real Estate
Research
Sales
In addition to our demographic targeting options, you can also create a screening survey for refined targeting on any criteria, like interests, lifestyle, etc.
Screening surveys can be "Automatic Selection" or "Manual Review". If using manual review, you have the opportunity to manually review all applicants and select those that are the best match for your test.
💡Want to learn more? Book a call/demo with our team or get in touch through our contact form.