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Recruiting Testers
Demographic targeting options
Demographic targeting options
Find the right audience for your test with our simple targeting tools.
Updated over a week ago

Demographic targeting helps you invite the right mix of testers into your test. You can keep your requirements general, in which case our most popular and highest-rated testers will be invited first. Or you can get specific with your targets to find an audience that fits your product. 

We have over 400,000 testers worldwide, but the more targeting requirements you add, the smaller your pool of testers becomes, so we recommend choosing only the most important criteria in most cases. 

Below are all of the available demographic criteria for targeting testers. Additionally, you can create a screening survey for refined targeting on any criteria: interests, lifestyle, etc. All applicants must pass the survey before being accepted into the test.


  • USA

  • Canada

  • UK

  • Australia

  • India

  • Global (all countries) 


Age range


  • Associate degree

  • College graduate

  • Doctorate degree

  • High school graduate

  • Masters degree

  • Professional degree

  • Other

  • In college

  • In graduate school

  • In high school

Household income

Tech experience

  • Below average

  • Average

  • Expert

Social network use

  • Facebook

  • Twitter

  • Instagram

  • Snapchat

  • LinkedIn

  • Pinterest

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