Overview
Our wide array of 100+ targeting criteria help you recruit the right beta testers and user research participants into your test. Below are all of the available criteria for targeting consumers, professionals, and QA testers. Additionally, you can create a custom screening survey for refined custom targeting on any criteria.
Keep in mind that combining criteria has an exponential effect and the smaller your pool of available testers becomes, so we recommend choosing only the most important criteria in most cases.
Device Targeting
Choose the device platforms you'd like to target, and optionally define the exact distribution for each device type. We automatically collect device details for each participant (manufacturer, model, OS version, browser details).
Base Demographic Targeting
The base demographic criteria includes our most common targeting options. We have the core demographic data on most participants within our panel, with the employment targeting criteria available on a subset.
Country
Choose from any country to see how many people are in our audience. Our most popular countries are:
USA
Canada
UK
Australia
India
State
Choose one or more US states (available only for United States)
City
Choose one or more US cities (available only for United States). We include testers within a 60 mile radius.
Gender
Male
Female
Other
Age range
18+
Education
Associate degree
College graduate
Doctorate degree
High school graduate
Masters degree
Professional degree
Other
In college
In graduate school
In high school
Household income
$0 - $250,000+
Tech experience
Below average
Average
Expert
Social networks
Testers that have accounts at certain social networks
Parents
Parents of children at various age ranges
0-2 yrs
3-7 yrs
8-12 yrs
13-17 yrs
18+
Interest categories
Art
Books
Dating
Fashion
Food
Health & Fitness
Jewelry
Music
Shopping
Sports
Travel
Auto
Business
Entertainment
Finance
Gamers
Home & Garden
Learning
Productivity
Social
Tech
Employment status
Full time
Part time
Unemployed
Employment company size
Self Employed
Startup
Small or Medium Business (1-999 employees)
Large or Enterprise (1,000+ employees)
Employment industry
Education
Finance & Banking
Food & Beverage
Government & Non-Profit
Healthcare
Hospitality & Travel
Manufacturing & Construction
Media & Entertainment
Retail
Software & IT Services
Employment job function
Accounting
Administrative
Arts & Design
Business Development
Community & Social Services
Consulting
Customer Support
Education
Engineering
Entrepreneur
Finance
Healthcare
Human Resources
Information Technology
Legal
Marketing
Media & Communications
Military & Security Services
Operations
Product Management
Program & Project Management
Purchasing
Quality Assurance
Real Estate
Research
Sales
Advanced Targeting Criteria
Choose from 100's of unique criteria within the Advanced Targeting section. See below for full details. To provide the best chance to recruit your audience, we recommend selecting as few options as necessary and to not combine multiple niche criteria.
Work life and tools
How would you classify your primary work-role?
Founder / entrepreneur
Small business owner
Active military
Salaried employee
Independent contractor
Gig economy / part-time worker
Stay at home parent
Mostly volunteer
Semi-retired
Retired
Unemployed
What is your job seniority level?
Entry level
Associate
Senior
Manager
Director / VP
Executive
Choose any part time / gig roles that you currently work at.
Uber
Lyft
Instacart
Doordash
Amazon Flex
Upwork
Fivver
Rover
Do you have any advanced engineering skills (coding, database, networking, AI, etc)?
None
Frontend development
Backend development
Mobile app development
Wordpress development
HTML / CSS
JavaScript
Java
etc.. (~35 more)
Do you use any AI tools or chatbots for work or personal use?
None
OpenAI / ChatGPT
Google Bard
Amazon CodeWhisperer
Google Gemini
GitHub Copilot
Codeium
IBM Watson
Google Cloud AutoML
Amazon Comprehend
etc.. (~20 more)
Choose any of the following digital / creative activities that apply to your work:
None
Blogging
Content creator
Influencer
Advertising
SEO
Live streamer
etc.. (~15 more)
Work habits (work from home, travel, night shifts, etc)
Not applicable
Work from home (full-time)
Work from home (part-time)
Travel for work regularly (fly)
Travel for work regularly (drive)
Night shifts
Do you use any of the following software tools for work?
None
Microsoft Office
Google Workspace (docs, sheets, etc)
Microsoft Teams
Slack
Shopify
Salesforce
Jira
Asana
Trello
Monday.com
Adobe Suite (photoshop, illustrator)
Figma
Balsamiq
Dropbox
Google Meet
Zoom
Github
Bitbucket
Wordpress
Confluence
Miro
Zapier
Oracle NetSuite
QuickBooks
Sage
Salesforce
HubSpot
Zendeesk
Stripe
Rippling
ADP
SurveyMonkey
Power BI
Zoho
Loom
Grammarly
Which email client do you use for work?
Outlook
Gmail
AppleMail
Yahoo
AOL
Hotmail
Other
If you attended college, what was your primary area of study for your degree?
Choose from ~50 degrees
Product Usage and Ownership
Which email client(s) do you use for personal use?
Outlook
Gmail
AppleMail
Yahoo
AOL
Hotmail
Other
What is your cell phone network?
Verizon
Visible
AT&T
T-Mobile
Sprint
Boost
Cricket
Consumer Cellular
Other
How many hours per week do you spend on social media?
0
1-5
6-10
11-20
21-40
41+
How many followers do you have on social media?
Don't use social media
1000 or less
1000 - 5,000
5,000 - 10,000
10,000 - 50,000
50,000 - 100,000
100,000+
How many hours per week do you watch TV?
0
1-5
6-10
11-20
21-40
41+
Choose your cable TV provider.
None
Xfinity
YouTube TV
Hulu
Sling
Charter
Dish
DirecTv
Cox
Verizon
Other
Which streaming television subscriptions do you have?
None
Netflix
Prime Video
Max
Paramount+
Disney+
Apple TV
Peacock
Which music subscriptions do you have?
None
Spotify
Apple Music
Amazon Music
Sirius XM
Tidal
Pandora
Soundcloud
YouTube Music
Which connected hardware products do you have in your home?
None
Smart TV (Samsung, TCL, other)
Smart thermostat (Nest, Hive, other)
Security cameras (Ring, Simplisafe, other)
Video streaming device (Roku, Amazon Firestick, other)
Alexa (Echo Dot, Echo Hub, other)
Google Home
Connected printer (wifi)
Smart locks / doorbells (August, Ring, other)
Smart plugs (Belkin, other)
Smart lights (Philips Hue, Belkin, other)
Smart irrigation systems
Smart appliances
Baby monitors
Which wearable devices do you own?
None
Apple watch
Samsung watch
Other smartwatch
Wireless headphones / earbuds
Meta Quest 3
Meta Quest 2
Meta Quest Pro
Apple Vision Pro
Fitbit or other activity trackers
Continuous glucose monitor
Oura ring or similar
Do you own a car?
Yes
No
Car type (gas / hybrid / EV)
Gas
Hybrid
Plug-in Hybrid
Electric Vehicle
Car manufacturer
Chevrolet
Ford
Toyota
Honda
GMC
Tesla
Volkswagen
BMW
Mercedes-Benz
Ram
Subaru
Kia
Nissan
Jeep
Culture and lifestyle
Choose your ethnicity
African
Black / African American
Latino / Hispanic
Middle Eastern
Mixed
Native American
Indian
Asian
White / Caucasian
Other
Marital Status
Single
In a relationship
Engaged
Married
Divorced
Widowed
Civil partnership / civil union or similar
How many children do you have (under 18)
0
1
2
3
4
5+
Political affiliation
Democrat
Republican
Independent
Other
Languages spoken
Choose from all of the world's most common languages...
First language
Choose from all of the world's most common languages...
Religious Affiliation:
Baha'i
Buddhism
Christianity
Hindu
Islam
Jain
Jewish
Shinto
Sikh
Tao
Other
Non-religious / Agnostic
Sports you watch regularly
None
American Football / NFL
Basketball
Baseball
Hockey
Soccer
Tennis
Golf
Cricket
Rugby
Cycling
Gymnastics
Skiing / winter sports
Volleyball
Sports you play regularly
None
American Football / NFL
Basketball
Baseball
Hockey
Soccer
Tennis
Golf
Cricket
Rugby
Cycling
Gymnastics
Skiing / winter sports
Volleyball
Do you rent or own your home?
Rent
Own
Live with someone but don't pay rent
College dorm
Social housing
What type of home do you live in?
Apartment / condo
Home
Mobile home / trailer
Select all of the people who live in your home with you.
None (live alone)
Children under 18
Children over 18
Mother
Father
Step parent
Grandparent
Partner / spouse
Roommate
Other extended family
Do you own any pets?
None
Dog
Cat
Bird
Fish
Reptile
Other small mammal
What musical instruments do you play?
None
Guitar
Piano
Drums
Cello
Clarinet
Flute
Saxaphone
Violin
Other
Military status
None
Active duty
Veteran
Sexual orientation:
Heterosexual
Homosexual
Bisexual
Asexual
Other
Smoking status:
Non-smoker
Quit smoking
Cigarettes
Cannabis
Tobacco products
Vape / e-cigarrettes
Alcohol status:
Non-drinker
Occasional drinker
Regular drinker
Do you regularly volunteer or work with charities?
Yes
No
When was the last time you traveled abroad?
< 3 months
< 6 months
< 12 months
< 2 years
2+ years
Never
How many times do you normally travel on a plane each year?
0
1-4
5-10
11-20
21+
How often do you use ridesharing services?
Daily
Several times per week
1-5 times per month
Several times per year
Never
What airline(s) do you usually use?
Choose from all of the world's most popular airlines...
Health and Wellness
Dietary preferences:
Regular/balanced
Vegetarian
Vegan
Pescatarian
Keto
Raw / Paleo
Kosher
Food sensitivities:
None
Gluten free
Sugar free
Dairy / lactose-free
Avoid eggs
Avoid nuts
Avoid soy
Avoid fish
How often do you exercise per week?
Never
Rarely (< 60 minutes)
Sometimes (1-3 hours)
Regularly (3-6 hours)
Daily
Choose the types of exercise you do regularly:
None
Team sports league (soccer, basketball, volleyball, other)
Gym
Weights
Pilates
Exercise bike (peloton, other)
Yoga
Running / yogging
Swimming
Hiking
Rowing
What are some of your primary wellness related goals or habits?
None
Exercise
Tracking steps
Personal trainer
Better sleep
Sleep tracking
Emotional wellness
Journaling
Therapy
Social media breaks
Spending time in nature
Yoga
Meditation
Mindfulness apps / breathing exercises
Losing weight
Diets
Gut health / probiotics
Sauna / steam / cold plunge
Reducing anxiety
Improving mental health
Vision status:
No corrective devices
Glasses
Contacts
Do you use any of the following assistive technologies?
None
Screen reader
Screen magnification
Adaptive keyboards
Alternative input devices
Braille displays
Dictation software
Augmentative and Alternative Communication
How often do you cook your own meals?
Very often
Sometimes
Rarely
Never
Finance and investments
Do you use credit cards?
Yes
No
What type of investments do you have?
None
Stocks, bonds, mutual funds
Retirement account / 401K
Home or real estate
Do you use any websites or apps for investing in stocks, bonds, or other investments?
Yes
No
Do you own or trade cryptocurrency?
No
Bitcoin
Ethereum
Doge
Tether
Solana
Do you own or buy/sell NFT's?
Yes
No
What type of insurance do you own?
None
Home
Auto
Life
Pet
Other
Which of the following accounts do you have?
Checking (individual)
Checking (joint)
Savings (individual)
Savings (joint)
Which of the following debt do you currently have?
None
Student loan
Credit card debt
Mortgage
Car loan
Business debt
Video games and gaming preferences
Which video gaming systems do you own?
None
Gaming PC
Xbox Series X
Xbox Series S
Xbox One
Xbox One S
Xbox One X
Playstation 5
Playstation 4
Nintendo Switch
Nintendo Switch Lite
Steam Deck
Meta Quest 3
Meta Quest 2
Meta Quest Pro
iPhone (gaming)
Android (gaming)
How many hours per week do you usually play video games?
0
1-5
6-10
11-20
21-39
40+
What type of gamer are you?
Not a gamer
Casual
Midcore
Hardcore
What video games do you like (select all that apply)?
Select from hundreds of top games...
Favorite game genres
None
Shooter
Action
Adventure
Platform
Role Playing (RPG)
Battle Royale
Strategy
Sports
Puzzle
Idle
Racing
Simulation
Fighting
Horror
Survival
MMO
MOBA
Card games
Online board games
Casino
Trivia
Do you subscribe to any gaming subscription services?
No
PlayStation Plus
Xbox Game Pass
Nintendo Switch Online
Apple Arcade
Google Play Pass
Netflix Games
Nvidia GeForce Now
Amazon Luna
Prime Gaming
Humble Choice
EA Play
Ubisoft Plus
Shopping habits
How often do you shop online?
Daily
Weekly
1-3 times per month
Rarely
What eCommerce sites do you most frequently use to shop online?
None
Amazon
eBay
Walmart
Craigslist
Best Buy
Target
Etsy
Wayfair
Home Depot
Ikea
Gap
JCPenny
HM
Shein
etc (~20 more)
How often do you buy groceries online?
Weekly
1-3 times per month
Rarely
Never
Which food delivery services do you use most frequently?
DoorDash
Grubhub
Postmates
Instacart
UberEats
Gopuff
ChowNow
Delivery.com
Do you have any shopping memberships?
None
Amazon Prime
Walmart
Costco
Sam's Club
BJ's Wholesale Club
Do you have subscriptions to any of the following?
None
Coffee
Recurring product deliveries (e.g. Amazon subscribe and save)
Magazine
Newspaper (digital or paper)
Beauty box
Clothing (Stitch Fix, Rent The Runway, Menlo Club, etc)
Jewelry box
Health / wellness (e.g. TheraBox)
Wine / alcohol
Grooming (Dollar Shave Club, etc)
Pet products
Meal delivery (BlueApron, HelloFresh, etc)
In addition to our demographic targeting options, you can also create a screening survey for refined targeting on any criteria, like interests, lifestyle, etc.
Screening surveys can be "Automatic Selection" or "Manual Review". If using manual review, you have the opportunity to manually review all applicants and select those that are the best match for your test.
💡Want to learn more? Book a call/demo with our team or get in touch through our contact form.