Below are the available demographic criteria for targeting testers for our Beta Testing product. Additionally, we can create a screening survey for refined targeting on any criteria: interests, lifestyle, etc. All applicants must pass the survey before being accepted into the test.

Device platforms

  • Web based
  • Android (native / web)
  • iOS (native / web)
  • Mac (native / web)
  • Windows (native / web)
  • Linux
  • Physical product
  • By default, you will get a mix of devices and operating systems within your chosen platforms. To target specific OS versions, browsers, or devices, contact your account manager.

Country

  • USA
  • Canada
  • UK
  • Australia
  • India
  • Global (all countries)
  • For any other specific country, contact your account manager

Gender

Age range

Education

  • Associate degree
  • College graduate
  • Doctorate degree
  • High school graduate
  • Masters degree
  • Professional degree
  • Other
  • In college
  • In graduate school
  • In high school

Household income

Tech experience

  • Below average
  • Average
  • Expert

Social network use

  • Facebook
  • Twitter
  • Instagram
  • Vine
  • Snapchat
  • LinkedIn
  • Google Plus
  • Pinterest

Extended Targeting Criteria

Contact your account manager to target on any of the following criteria:

Interests

  • Music
  • Gaming
  • Entertainment
  • Sports
  • Health & Fitness
  • Travel
  • Finance
  • Learning
  • Dating
  • Art
  • Social
  • Shopping
  • Business
  • Productivity
  • Home & Garden
  • Food
  • Technology
  • Fashion
  • Books
  • Automotive

Parents

  • Yes / no
  • 0-2 year olds
  • 3-7 year olds
  • 8-12 year oldsĀ 
  • 13-17 year olds
  • 18+ year olds

Employment

  • Full time
  • Part time
  • Unemployed

Employment Industry

  • Education
  • Finance & Banking
  • Food & Beverage
  • Government & Non-Profit
  • Healthcare
  • Hospitality & Travel
  • Manufacturing & Construction
  • Media & Entertainment
  • Software & IT Services
  • Retail

Job Function

  • Accounting & Finance
  • Administrative
  • Arts & Design
  • Education & Training
  • Engineering
  • Information Technology
  • Management
  • Marketing, Sales, and Business Development
  • Operations
  • Software Testing

Company Size

  • Self employed
  • Startup
  • Small or Medium business (1-999 employees)
  • Large or Enterprise (1,000+ employees)
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