Below are the available demographic criteria for targeting testers for our Beta Testing product. Additionally, we can create a screening survey for refined targeting on any criteria: interests, lifestyle, etc. All applicants must pass the survey before being accepted into the test.

Device platforms

  • Web based

  • Android (native / web)

  • iOS (native / web)

  • Mac (native / web)

  • Windows (native / web)

  • Linux

  • Physical product

  • By default, you will get a mix of devices and operating systems within your chosen platforms. To target specific OS versions, browsers, or devices, contact your account manager.

Country

  • USA

  • Canada

  • UK

  • Australia

  • India

  • Global (all countries)

  • For any other specific country, contact your account manager

Gender

Age range

Education

  • Associate degree

  • College graduate

  • Doctorate degree

  • High school graduate

  • Masters degree

  • Professional degree

  • Other

  • In college

  • In graduate school

  • In high school

Household income

Tech experience

  • Below average

  • Average

  • Expert

Social network use

  • Facebook

  • Twitter

  • Instagram

  • Vine

  • Snapchat

  • LinkedIn

  • Google Plus

  • Pinterest

Extended Targeting Criteria

Contact your account manager to target on any of the following criteria:

Interests

  • Music

  • Gaming

  • Entertainment

  • Sports

  • Health & Fitness

  • Travel

  • Finance

  • Learning

  • Dating

  • Art

  • Social

  • Shopping

  • Business

  • Productivity

  • Home & Garden

  • Food

  • Technology

  • Fashion

  • Books

  • Automotive

Parents

  • Yes / no

  • 0-2 year olds

  • 3-7 year olds

  • 8-12 year oldsĀ 

  • 13-17 year olds

  • 18+ year olds

Employment

  • Full time

  • Part time

  • Unemployed

Employment Industry

  • Education

  • Finance & Banking

  • Food & Beverage

  • Government & Non-Profit

  • Healthcare

  • Hospitality & Travel

  • Manufacturing & Construction

  • Media & Entertainment

  • Software & IT Services

  • Retail

Job Function

  • Accounting & Finance

  • Administrative

  • Arts & Design

  • Education & Training

  • Engineering

  • Information Technology

  • Management

  • Marketing, Sales, and Business Development

  • Operations

  • Software Testing

Company Size

  • Self employed

  • Startup

  • Small or Medium business (1-999 employees)

  • Large or Enterprise (1,000+ employees)

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